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Aug 31, 2011

Wine & beer tie in US consumer preferences

What's your preference?

For the first time since 1992, wine and beer have tied as the top choice among U. S. drinkers asked in a Gallup poll whether they most often drink liquor, wine, or beer. The poll found that nearly as many named wine (35%) as beer (36%). Liquor came in third, with a 23% preference.

That 36% preference for beer is the lowest recorded by Gallup since the poll began in 1992. Poll findings indicates that younger adults have a decreased preference for beer compared to their elders -- something the beer industry is no doubt paying lots of attention to.

If you'd like to read a detailed article about the study results, visit this Gallup page.
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