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Oct 5, 2016

Champagne Day is Coming!

 Champagne Day arrives on October 21, and the Bureau du Champagne, USA hopes that you'll celebrate by raising a glass of the bubbly. To encourage you, they've got a Champagne Day contest going and have put together a list of stores offering discounts on champagne purchases.

But before we get to that, let's talk about the term "Champagne." The French understandably want that word used only under these circumstances: when referring to bubbly (1) made from grapes grown and vinified in the French wine region of Champagne, and (2) made using the traditional méthode champenoise.  

In 2006, the European Union and the USA signed a wine trade agreement in which the USA agreed to not allow new uses of terms previously considered semi-generic, such as Champagne, Burgundy, Chablis, Sauterne or Chianti, on US wine labels. However, winemakers who had previously been using those terms on labels were "grandfathered in" and allowed to continue using the terms. For example, Korbel Champagne Cellars in Sonoma County, California, founded in 1882, has been making méthode champenoise wines for 134 years. So Korbel legally uses the term "champagne" on its labels, phrasing it as "California Champagne" or "Russian River Valley Champagne." Wineries that weren't grandfathered in use the term "Sparkling Wine" on their labels.

Here's the official definition of Champagne from the Champagne Bureau USA website:
Champagne wines are exclusively produced from grapes grown, harvested and made into wine within the Champagne delimited region, in France. The grapes used to make Champagne wines possess characteristics not found anywhere else in the world due to the particular geography, soil and climate of the Champagne delimited region.
But let's get back to October 21--Champagne Day!

Some tasting rooms, wine bars, spirits shops and other venues around the U.S. are offering special champagne deals on Champagne Day. One example: the Flute Bar & Lounge in New York City, which is giving a 25% discount on all bottles to each customer who mentions the words "Champagne Day." Napa's Culinary Institute of America at Copia is putting on a couple of free demonstrations. Learn about these and other events here.

You can also enter a Champagne Day contest to win a Visa gift card for $250. Here's how to enter:
 
2016 Champagne Day Contest Rules

To enter the 2016 Champagne Day Contest, sponsored by the Champagne Bureau, USA, send an original photograph or video illustrating what you are raising a glass to this #ChampagneDay. Remember, Champagne only comes from Champagne, France. All entries must showcase authentic Champagne.

How to enter?

  1. Post a picture and/or video to Instagram, tag the Champagne Bureau, USA, (@ChampagneBureau) and add #ChampagneDay OR
  2. Post a picture and/or video to Facebook, tag yourself, the Champagne Bureau, USA, and add #ChampagneDay OR
  3. Tweet a picture and/or video directly at the Champagne Bureau, USA, (@ChampagneBureau) and add #ChampagneDay OR
  4. Email a picture and/or video to contact@champagne.us with the subject line “Champagne Day 2016 Contest Entry”

  • Entry Period: September 19-October 6
  • Judging Period: October 7
  • Fan Voting Period: October 10-13
  • Champagne Day: October 21
The official rules can be found here.
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